FeaturePlan enables Trend Micro to globally standardize their Product Management process.
Montreal, Quebec – October 18, 2004 – Ryma Technology Solutions Inc., the first company to deliver an Enterprise Product Management (EPM) solution for Product Managers that employs best practices from the Pragmatic Marketing® Framework, announced today that Trend Micro Inc. (Trend Micro, Inc. is a Tokyo-based company with North American headquarters in Cupertino, California), has chosen FeaturePlan™ to help it globally standardize its product management process and help automate its information gathering capabilities.
Trend Micro, Inc. is a global leader in network antivirus and Internet content security software and services. Founded in 1988 by Steve Chang, the company led the migration of virus protection from the desktop to the network server and the Internet gateway, gaining a reputation for vision and technological innovation along the way. Trend Micro focuses on outbreak prevention and on providing customers with a comprehensive approach to managing the outbreak lifecycle and the impact of network worms and virus threats to productivity and information, through such initiatives as Trend Micro™ Enterprise Protection Strategy.
Trend Micro has many products at various stages of research and development in 5 geographical locations around the world. With several functional groups and locales all providing input to the product management team, Trend Micro needed a way to standardize the how they took requirements in and communicated across all of their teams… a formidable task to say the least. The product management team also needed a way to automate the information gathering process that included win/loss reports, enhancement requests and call reports plus institute a process to build standardized requirements.
“When we looked for a product management solution for our team, it had to be intuitive to use for our product management process and provide a collaborative environment for our company’s stakeholders,” explains John Maddison, Director of Product Management and Operations, Trend Micro. “We needed a way that could allow us to provide efficient, robust reporting capabilities and process flow management. FeaturePlan was the only product we evaluated that was designed for product managers that could provide us with the comprehensiveness that we required. FeaturePlan was simply more focused on the product management process than comparable offerings.”
Upon the implementation of FeaturePlan, Trend Micro was able to begin producing a complex market requirements document (MRD) within two weeks. With 5 Product Managers fully utilizing FeaturePlan’s abilities, Trend Micro plans to expand its use worldwide to all its Product Managers and allow corporate collaborators (engineering project managers, systems engineers, technical support, sales and selected customers) access to FeaturePlan’s web input capabilities. This allows collaborators the immediate ability to contribute critical market information and requirements directly to the appropriate product manager for evaluation for future product releases.
“After implementing FeaturePlan we now anticipate the immediate ability to provide full requirements traceability and longer term, the capability for analysis of the trends of our products,” stated Carrie Dion, Senior Product Lifecycle Manager, Trend Micro. “It is also much easier to enforce the use of standard templates and automate the information gathering process, providing us the consistency we needed in all of our geographic locations. The web interface is fundamental to involving other stakeholders – win/loss information is very hard to get today – and this now allows sales an easy way of getting this information directly to product management, so we can quickly generate MRDs, ultimately making our Product Managers more productive and efficient.”
“We are proud that Trend Micro has chosen FeaturePlan as their Enterprise Product Management solution to enable them the ability to truly standardize their global product management process,” stated Rene Bellei, Chief Executive Officer of Ryma Technology Solutions. “By selecting an Enterprise Product Management solution designed for the complexities of product management, Trend Micro found the answer to its need to standardize the way it can now automate its information gathering process and communicate to all of Trend Micro’s teams.”
Ryma Technology Solutions Inc. is the first company to deliver a solution for Product Managers that employs best practices from the Pragmatic Marketing Framework. Dedicated to breaking new ground, Ryma’s flagship product, FeaturePlan, allows product managers to utilize a repeatable process to gather requirements, quantify problems and create market driven solutions effectively and efficiently in an intuitive, collaborative environment. Ryma also provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. Headquartered in Montreal, Quebec, Ryma Technology Solutions is led by an experienced management team and serves a rapidly expanding customer base.
email: marketing@rymatech.com
voice: 416.627.6370
website: http://www.featureplan.com
Trend Micro, Inc. is a leader in network antivirus and Internet content security software and services. An acknowledged industry innovator, Trend Micro is the global market leader in server and gateway-based antivirus software. Sold through an extensive global network of solution providers, Trend Micro products and services are used by large enterprises, government agencies, educational institutions, small & medium businesses, and individuals on five continents. For additional information and evaluation copies of all Trend Micro products visit our Web site, www.trendmicro.com.
FeaturePlan is a registered trademark of Ryma Technology Solutions Inc. Pragmatic Marketing and the Pragmatic Marketing Framework are trademarks of Pragmatic Marketing Inc. Trend Micro and the t-ball logo are trademarks or registered trademarks of Trend Micro Incorporated.