The Product Management
Challenge.
Product managers in high-tech companies are overwhelmed by features, ideas
and product requirements from inside and outside their company. In
enterprises where product managers are considered business-critical, these
managers face tremendous pressure to develop increasingly more complex
products out faster and better targeted to market needs. However, product
managers often lack the Product Management tools and skill sets to
work faster and better. Many product managers create their own product
management software database or spreadsheet to keep track of the requests.
Some use a paper system – others use email, calendars, instant messaging,
client extranets, and excel spreadsheets. Information-sharing and
collaboration is difficult, miscommunication is common.
The Product Management Solution.
Featureplan - A single Product Management tool that captures market
feedback and tracks it through the entire product management process.
Featureplan Product Management Delivers:
• A repeatable process for product planning, based on the Pragmatic Marketing Framework
• Collaboration between product managers and other departments
• Streamlined collection and usability of market intelligence
• Simplified tracking and management of market requirements
• Facilitated data exchange
• From collaboration software to an online release product planning tool, Featureplan product management software solutions let you manage all kinds of projects within your organization.
Use Feature Plan product management
software applications to gather, input, organize, prioritize, share and
report on of volumes of product management data. All aspects of market
intelligence are tracked through the entire product management process.
Featureplan Product Management helps resolve these common
Product Management challenges:
• Ability to generate last minute product management summary reports for management team.
• Consolidate all relevant product management software data into a central repository.
• Defining an intuitive product management process for identifying product requirements.
• Ensuring products are on time and meet product marketing needs.
• Ability to validate product marketing direction before resource and budget commitment.
• Ability to sift through product management software information to get to the ‘gold’.
• Ability to produce factual product management software information to support product marketing direction.
• Keep customers aware of the status of their enhancement requests as it progresses towards a product release.
• Ability to keep track of and analyze competitor’s products.
Product Management program
allows work in a collaborative environment. Featureplan product
management software is based on a client/server model providing product
managers and other collaborators within your organization with a repeatable
product management process. All critical product marketing information is
compiled by the Feature Plan Product Management program, from the
gathering of market inputs, to the building of market driven requirements
for a given product release, and all product management data can be kept in
a centralized Product Management location and accessed by product
managers and collaborators alike. Featureplan Product Management
makes product management a joint effort.
Product Management program supports a repeatable product
marketing process. Based on industry best practices, Featureplan product
management software provides product managers with a repeatable product
marketing process that makes it possible to streamline duplicate efforts and
reduce paperwork. With the use of Product Management templates,
Featureplan provides everyone with a similar product management data
structure, making critical product marketing and product planning data
reusable across the enterprise.
Communicate Information.
Keeping everyone up-to-date with the latest product marketing information is
often a daunting task. Featureplan Product Management facilitates
the communication of product release information both within your
organization and with your customers. As new Product Management
records are entered into the program, existing Product Management
records are modified, or specifications and estimates for market
requirements are requested from development, notification of these
activities is listed in the Featureplan Product Management ‘inbox.’
The notes section of a product management record allows for reminders to be
left to oneself or can be used as a means of communicating with other users
with appropriate permission sets, while the product marketing and product
planning history logs all of the activities performed on the record.
Incorporate existing Product Management Data
Due to the historical lack of Product Management tools to help
Product Managers manage their data, many have resorted to storing
requirements information in spreadsheets, among other product management
tools that were designed for different purposes. As long as this information
can be exported as a CSV file, it can be imported into the Featureplan
Product Management application. The fields can then be mapped
within Featureplan, the mappings can be saved as can the external ID for the
record.
Extract the Product Management Facts.
One of the greatest values Featureplan Product Management program
provides outside of a repeatable process is the ability to get information
out quickly. Reporting on product information stored across different
applications and formats becomes a very time consuming manual process, which
needs to be repeated each time a report is required. With the extensive
reporting capabilities of Featureplan’s Product Management, all of
the data stored within Featureplan becomes instantly available to you in an
exportable format, reducing the time to produce a report, including the MRD,
to minutes.
