According to SoftwareMinds research, it takes 50% longer to move from product concept to finalized plan at organizations where the product manager role is not considered business-critical.
Yet a formalized product process is not a guarantee of success. Technology trends have shortened release lifecycles, which increases the complexity of oversight. Assigning multiple products to a product manager aggravates the condition.
Despite this complexity, product managers must clearly understand market needs and opportunities and select the optimal set of features to meet those needs. The keys to successful product management are 1) having access to a full set of market data, and 2) spend more time analyzing than gathering.
What systems do product managers use for this task? Most often, basic applications like Microsoft Excel, Word and PowerPoint. Good as they are for some tasks, these tools do nothing to automate the incoming flow of market data. This can lead to too much unstructured data, poor collaboration, inconsistent reporting, and scalability problems.
“When we looked for a product management solution, our key requirements were the ability to manage diverse customer and sales inputs including wish-list items and win/loss data in a manner that enabled us to document customer personas and lead the company with market facts. FeaturePlan was the only product we evaluated that has allowed us to stage our implementation and has provided us with incremental benefits from the get-go.”
Andy Palioca
Product Manager
Autodesk
FeaturePlan helps you make sense of the flood of market data, by aggregating them into a central repository, and giving you the tools to analyze that data so you can make objective decisions about new features.
Software product managers benefit from FeaturePlan because it allows them to:
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