Kevin Epstein, VP Marketing, Scalent Systems and Author of Marketing Made Easy
From the boardroom to the mailroom, the new corporate mandate is do more with less. Managers are increasingly driven to achieve more sales and higher profits, but with fewer resources and in less time than ever before.

This webinar will discuss the six concrete, cost-effective steps to take to start generating high ROI leads for your business:

* Creating (finding) market need: realizing the desire for for a better mousetrap
* Building awareness: telling people about your better mousetrap
* Capturing contacts: Getting the name, address, phone number of rat catchers
* Qualifying the leads: Understanding which are rich, desperate rat catchers
* Overcoming competition: Demonstrating why your company has better product or vision
* Penetrating further: Selling more traps to the rat catchers who already bought some

Tune in to this webinar, and understand how to cost-effectively get the world to beat a path to your door... and buy.

Speaker Bio
Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales. Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies.